Digital skills

In today’s fast-paced world, learning digital skills is no longer a bonus; it’s a necessity. Whether you’re looking to streamline your daily tasks, enhance productivity, or open new doors in your career, digital skills provide the foundation for success. From mastering essential software to understanding data and digital marketing, investing in these skills empowers you to stay competitive, efficient, and innovative.

Upcoming sessions

Digital Marketing Skills

Join us for an immersive introduction to digital marketing, designed to unlock the potential of digital tools to elevate your business performance. Our session explores essential topics that drive successful marketing in today’s competitive landscape, including:

Enhance your customer relationships through social media and digital engagement, leveraging short-form storytelling to capture attention in just seconds. We’ll also cover digital advertising, e-commerce tactics, and the use of apps for seamless customer experiences. Finally, our session will show you how to measure success with digital metrics, ensuring your marketing efforts deliver results that matter.

This is your all-in-one guide to the strategies, platforms, and tools you need to drive digital growth.

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Digital Transformation and Skills

Unlock the power of data management and security in this dynamic session, designed to empower your organisation with digital tools and data analytics that drive substantial performance gains. Learn how to safely manage data to add value across operations, enhance customer satisfaction, and expand your organisation’s capabilities in an ever-evolving digital landscape.

We’ll explore what it takes to become a tech-savvy business, exploring digital transformation, innovative business models, and effective digital strategies. You’ll discover the role of digital leadership and emerging technologies in shaping the future of organisations and how to tackle risks, uncertainties, and vulnerabilities in an increasingly complex digital world.

Our session will also cover essential elements of digital compliance, including GDPR, data management, and security, equipping you with the know-how to keep data safe. You’ll gain hands-on experience with business process mapping, data analytics, and explore where to find valuable support resources to help streamline your operations. We will also help you to conduct a digital audit of your business helping you to identify areas to improve.

This session is your roadmap to building a resilient, tech-forward organisation equipped for success in a digital-first world.

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Frequently asked questions

Business owners, employees, sole traders. Individuals who are interested in learning more about how digitalisation can enhance their business & improve performance/growth. Businesses who are new to social media marketing & digital processes who want to find out more. Can be any sector or size of business. Learners do not have to have any prior experience.

Businesses have to be in the High Peak borough. Larger businesses may have more than one employee on the course and depending on numbers we can deliver at their premises.

There are two sessions. One is Digital Marketing and the other is Digital Transformation. Although learners do not need to attend both, the content is linked so it would be beneficial.

Each session is delivered by University of Derby staff and consists of two hours contact time. This is either online or face-to-face at the Buxton Dome campus. Prior to the session, students will be asked to complete a small amount of pre-work (for example, watching a video or reading an article). After the session, learners will be asked to complete a short task (such as how the content of the course might help improve their own business) and they will have the opportunity to discuss this with tutors online or via email.

The course is free and delivered by University of Derby experts on behalf of High Peak District Council. It’s a bite-size course with easy to access materials. Attending the courses should lead to improvements in the learner’s business as the materials we use can be put into practice straight away. Learners will get a certificate of completion/attendance.

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