Digital Skills for SME Marketing

Join us for an immersive introduction to digital marketing, designed to unlock the potential of digital tools to elevate your business performance. Our session explores essential topics that drive successful marketing in today’s competitive landscape, including:

Mobile digital marketing
Compiling digital campaigns, strategies and plans
Digital marketing platforms and the AIDA model
SEO and keyword mapping
Social media and digital customer engagement
Digital advertising, e-commerce and apps
Digital metrics and measurement

Enhance your customer relationships through social media and digital engagement, leveraging short-form storytelling to capture attention in just seconds. We’ll also cover digital advertising, e-commerce tactics, and the use of apps for seamless customer experiences. Finally, our session will show you how to measure success with digital metrics, ensuring your marketing efforts deliver results that matter.

This is your all-in-one guide to the strategies, platforms, and tools you need to drive digital growth.