Marketing qualifications help graduates rise to success

A trio of marketing graduates from the University of Derby have gained First Class Honours degrees, enabling them to develop successful marketing careers in a variety of industries.

They will graduate during the University’s Awards Ceremonies this week (January 14 to 16), at the new Derby Arena in Pride Park. Around 3,400 graduates who studied at the University's seven Colleges – covering education, health and social care, business, life and natural sciences, engineering and technology, the arts; and law, humanities and social sciences – and guests will attend over the three days.

Samuel Eacott, graduating with a BA (Hons) in Marketing and Advertising Management, has since gone on to work at Mercedes-Benz UK as a Digital & Point of Sale Marketing Assistant.

Samuel said: "I can't believe how quickly my time at the University of Derby has gone. I remember back to the first day – the feeling of nerves and excitement and now here I am graduating and working at a fantastic company. Day-to-day I am already using and relying on the skills and information I picked up during my course and placement year.”

Georgina Keene, graduates with a BA (Hons) in Marketing and Advertising Management. She now works as a Junior Customer Marketing Executive at SHS Drinks, a manufacturer and marketer of soft and alcoholic drinks.

Dan Holdsworth will graduate with a BA (Hons) in Marketing and Brand Management degree. He has gone on to work at ESG Rail.

Dan said:  “I’m really pleased about graduating with a First Class Honours degree. I always felt as though help was available when I needed it – I couldn’t have asked any more of the lecturers and tutors. I managed to secure a job at ESG Rail, a vastly growing railway consultancy based in Derby, as a Marketing Analyst, before my course was completed. Now I’m able to practice the skills I learned on a day to day basis and I’m really enjoying it.”

Nick Turner, Senior Lecturer in Marketing from the University of Derby, added: “I know that the combination of the abilities and efforts of these graduates and many more of our students validates our focus in the Derby Business School on nurturing and developing their employability skills, alongside the underpinning of knowledge.

“This is reflected in both how well prepared our students are to ‘hit the ground running’ with their new employer, and our excellent graduate employment figures.”