World’s first safe listening certification launches, setting new standard for live events

The live event industry is set to transform with the launch of the HELA (Healthy Ears, Limited Annoyance) Certification, the world's first initiative aimed at promoting best practices for responsible sound management at live events.

This groundbreaking resource, led by researchers within the Electro-Acoustics Research Lab (EARLab) at the University of Derby, with contributions from academics, healthcare professionals, and industry experts from Europe, America, and Australia, is poised to make a global impact across live event venues and those working in the live event industry.

Launched on World Hearing Day as part of the Night Time Industry Association’s Listen For Life campaign launch event, this collaborative initiative avoids a simplistic “turn it down” approach, instead prioritising auditory safety and neighbour comfort while striving to maintain an excellent audience experience.

Created in response to research conducted by the World Health Organization (WHO) and the Audio Engineering Society (AES), HELA goes beyond just protecting hearing. The certification aims to revolutionise the live event industry by providing valuable knowledge and understanding, supported by practical, cost-effective solutions that improve the audience and neighbour experience while promoting sustainable practices. HELA supports venues of all sizes, from grassroots to large-scale events, in creating positive relationships with their audiences as well as surrounding communities.

Dr Adam Hill, Associate Professor of Electroacoustics at the University of Derby, said:

"HELA represents a shift in how we approach live events. Our vision is to create a world where everyone can enjoy the thrill of live music without compromising on hearing health. This certification isn't about making events turn the sound level down; it's about promoting responsibility and sustainability within the industry. We're setting a new standard that will help shape the future of live entertainment globally."

Jon Burton, veteran live sound engineer and Senior Lecturer at the University of Derby, added:

"The impact of HELA will be far-reaching. By encouraging understanding and promoting best practices, we're not only protecting audiences but also ensuring the longevity of the live music industry. Our goal is to see HELA-certified venues become the gold standard, where artists, audiences, and communities all benefit from safer, more enjoyable experiences. It’s about preserving the magic of live events for generations to come."

Developed through partnerships with organisations including the Night Time Industry Association’s Listen for Life campaign and Kulturrom, alongside industrial input and support from 25 Founding Member organizations, HELA aims to make a significant impact on the live event industry worldwide, uniting industry leaders to create more sustainable live event environments.

Rob Shepheard, Audiologist and Board Member at the Night Time Industries Association, said:

"Everyone who enjoys or works in the live entertainment sector is at risk of gradual hearing damage from prolonged exposure to loud sound. That’s why Listen for Life and HELA are proud to collaborate on a first of its kind initiative, designed to protect hearing health, and set a new industry standard that safeguards both our workforce and our audiences of the future.”

All profits raised through HELA Certification will fund research to further advance knowledge, technology and practice within the live event sector. This commitment will allow HELA to remain at the forefront of industry advancements, continually improving its offerings to benefit the global live event community.

HELA is now open to all individuals and venues involved in the live event industry worldwide.

Learn more about becoming HELA-certified and leading the future of safe, sustainable events.