Dr Deviraj Gill

About

I am a Lecturer in Marketing within the College of Business, Law and Social Sciences and teach across a range of modules in the areas of digital marketing, branding, market sensing, and design and creativity for marketers. My research interests lie in the areas of brand heritage, authenticity and corporate social responsibility. My PhD explored the framing of CSR (corporate social responsibility) messages and how they are interlinked with brand heritage for selected UK grocery retailers.

I champion the use of technology and innovative teaching techniques to better facilitate students in their learning and teaching activities. I use Poll Everywhere/Partici-poll in modules, linking to Blackboard to enable students to contribute and co-create their own learning and teaching materials. I also use Panopto to record all lectures so they can be uploaded onto Blackboard to promote inclusion for all students.

I am a strong advocate of research-informed teaching and actively facilitate a teaching environment that seeks to explore latest theoretical contributions in knowledge. Furthermore, as an active researcher within the areas of branding and corporate social responsibility, I actively design/reorientate modules in line with research interests to facilitiate a co-creative learning experience.

Teaching responsibilities

I teach at both undergraduate and postgraduate level in the areas of:

Integrated Marketing Communications
Branding
Market Sensing
Research

I also supervise undergraduate students with their dissertations and supervise postgraduate students at masters and doctoral level.

Research interests

My research interests explore the framing of CSR messages and how they are interlinked within a brand's heritage and authenticity for Marks and Spencer and the Co-operative.

Other areas of research include:

Corporate social responsibility
Branding (particularly brand heritage and authenticity)
Stakeholder relationships and theory
Social identity

Membership of professional bodies

Fellow of the Higher Education Academy
Member of Academy of Marketing
British Academy of Management
Indore Management Association

Qualifications

BA Marketing Management: Manchester Metropolitan University
MA in Marketing: the Resource-Based View theory: An exploratory investigation of the strategies of a car manufacturer in a recession, Birmingham City University
PhD in Marketing: the framing of CSR messages and how they are interlinked within a brands heritage and authenticity for Marks and Spencer and the Co-operative, De Montfort University
Recognised by the HEA as an Associate Fellow
Recognised by the HEA as a Fellow
PGCE in higher education

Recent conferences

Gill, D and Broderick, A. (2018) "Pluralism in Business – CSR” British Academy of Marketing.

Omar, S. Gill, D. Phillips, N and Cook, J. (2017) “An investigation of multi-stakeholder value co-creation processes: a conceptual model of customer engagement, co-creation, and their impact on customer satisfaction and behavioural intentions” Academy of Marketing

Gill, D (2017), “An exploration into the influence of cultural diversity on student engagement and its impact on student satisfaction: UK and International students” Academy of Marketing

Gill, D., Cook, J and Omar, S., (2016), "An exploration into student associations of communications to service quality and source credibility " Academy of Marketing, Radical Marketing Conference, Newcastle

Gill, D. and Broderick, A., (2015), "Brand Authenticity and CSR Reporting: A Case Study of M&S Revisited" Academy of Marketing, Magic in Marketing Conference, Limerick

Gill, D, Broderick, A, Lemon, M, Jallow, K. “The M&S Soup Kitchen Revisited: Encountering Brand Heritage in CSR Discourses.” The 8th Annual Corporate Branding, Identity and Corporate Reputation SIG conference, Oporto, Portugal

Gill, D, Broderick, A, Lemon, M, Jallow, K “The Soup Kitchen: Dissecting the Symbolic CSR Message within Brand Heritage”, Academy of Marketing, Marketing: catching the technology wave conference, Southampton University

Gill, D “Integration of Brand Heritage and Corporate Social Responsibility in Brand Trails” Academy of Marketing, Marketing: catching the technology wave conference, Southampton University

Gill,D, Wright, LT, Lemon,M “Corporate Social Responsibility and Branding with Web Forum Research in the Retail Food and Drinks Sector” at the 7th International Conference of Brand, Identity and Corporate Reputation, Academy of Marketing Special Interest Group, Said Business School, University of Oxford

Gill, D, “Brand Communications and CSR”, (2011) Academy of Marketing, Marketing Fields Forever conference, Liverpool University

Recent publications

Peer-reviewed book chapter

“Gill, D. and Broderick,A.,(2014) “Brand Heritage and CSR Credentials: Discourse Analysis of M&S Reports” Chapter in Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol6, pp. 179 – 199.