About

I am a PhD candidate researching sustainable marketing, aiming to identify and evaluate the critical success factors in building sustainable marketing strategies to determine key priorities and devise a new framework for marketing decision-makers.

I am also passionate about consumer behaviour in terms of adoption of sustainable tendencies, consumption motivation, expectations, and perceptions. I am an Associate Lecturer at the University of Derby and Nottingham.

I have worked with SMEs (small or medium-sized enterprises) in Uganda under Enterprise Uganda to highlight the contribution SMEs make towards sustainability and how these initiatives could be used to drive growth.

Thesis title 

Study into consumer perceptions, experiences and attitudes towards sustainable products- the role of sustainable marketing. 

Supervisors

• Dr Alison Lawson
• Dr Polina Baranova

Teaching responsibilities

Market Analysis,

Social Marketing

Marketing fundamentals

Research interests

Sustainable Marketing

Ethnic Marketing

Social Marketing

Societal Marketing

Membership of professional bodies

European Social Marketing Association

American Social Marketing Association

Chartered Institute of Marketing

Qualifications

• BA(Hons) Marketing and Management
• MSc Strategic Finance, University of Derby

Recent conferences

Academy of Marketing