About

I am a lecturer in Business and Management, predominantly working with online and apprenticeship teaching. My specific areas of interest are Enterprise, Small Business, Remote and Wilderness Recreation/tourism. 

Having completed my PhD at Liverpool John Moores University (Predicting user numbers to an area of urban fringe Pennine moorland using time and weather variables). I progressed to teach higher education for several years at an agricultural college before moving to the University of Derby. 

Professionally, I am also an Enterprise Associate to NCEE (National Council for Enterprise Education). Having authored and delivered some of their content in the UK and China. I am also a senior fellow of the Higher Education Academy. 

Research interests

I am interested in small businesses, enterprise and venture creation. In particular the skills and attributes of the entrepreneurs behind these enterprises. I also have an interest in the impact of and managing rural tourism and wilderness attractions. 

Membership of professional bodies

• Senior Fellow of the Higher Education Authority (SFHEA) 
• Enterprise Associate to National College for Enterprise Education (NCEE)
• Shortlisted for IOEE Enterprise Educator of the Year (2015)

Qualifications

• PhD: Predicting user numbers of an urban fringe Pennine moorland using time and weather variables (Liverpool John Moores University)
• Post Graduate Certificate in Education (University of Huddersfield)
• BA (Hons) Business Studies and Environmental Management (University of Huddersfield)

Experience in industry

In addition to my role at the university, I have created several enterprises.

My proudest achievement in business is growing Cavebus Limited, from a concept idea (building a mobile activity centre in an old bus) to a company that today owns 20 mobile activity buses and three 17-bed glamping pods, operating from 20 locations across the UK. 

Recent publications

Hoyle, M. Cooper, E. and Wray, L. (2022). Changes in Sphagnum communities on Ilkley Moor between 1972 and 2021. The Naturalist, 147. April 2022

Loftus, L. Padmore, E. Atkinson, S. Henworth, A. and Hoyle, M. (2020). The effect of two different farrowing systems on sow behaviour, and piglet behaviour, mortality and growth. Applied Animal Behaviour Science. September 2020

Hoyle, M. (2020). To dispel a myth: Exploring the link between weather and student attendance at college. AOC HE Research Conference. May 2020

Hoyle, M. (2020). A presentation of some enterprise education techniques. China-UK Exchange. April 2019

Hoyle, M. (2018). Predicting user numbers of an urban fringe Pennine moorland using time and weather variables. PhD thesis