About

I am a senior business analyst and academic professional. I have over 23 years of expertise in strategic business analysis in areas associated with Strategy, Operations (including BPI & BPR), and Marketing (Strategic & Digital), Digital Transformation while working at different decision-making levels in industries like manufacturing, construction, retail, education, design and innovation management.

I have vast experience as an academic professional, working with different Higher education institutes in the United Kingdom and overseas. I have vast experience in online and on-campus teaching using modern technologies for an enhanced interactive learner experience. I am also visiting academics at different institutes around the world.

I am a senior trainer (IS Business Analyst) and Work-based Learning (WBL) professional and provide training to working professionals in areas linked with Digitalisation, Operations Improvement, Risk Management etc. I have received letters of commendation from the Chartered Institute of Marketing (CIM) for two consecutive years in relation to the 100% outcome related to the Digital Marketing and Digital Strategy attempted by professionals.

Research interests

My research interests cover the key areas linked with:

• Strategy and Operations Improvement
• Emerging Technologies (Diversified Context)
• Marketing (Digital)
• SMART Learning

Membership of professional bodies

• Member Chartered Institute of Marketing (CIM)
• Fellow Institute of Data and Marketing (IDM)
• Fellow Higher Education Academy (HEA)
• Member International Institute of Business Analysis (IIBA)
• Chartered Management Institute (CMI)

Qualifications

• Doctorate in Business Administration, Sheffield Hallam University (UK)
• MSc (Business Administration), University of Gloucestershire (UK)
• MBA, University of Management & Technology (PK)
• BSc (Economics & Statistics), University of the Punjab (PK)

Recent publications

Study Book

• Ali, N., 2011. Marketing Intelligence. 1st ed. London: Institute of Administrative Management

Articles: 

• Kiersey, M., Abdullah, T. and Ali, N. M., (2022) “Impact of Flexible Service Delivery on IT Service Providers in the Industry 4.0 Era”, International Journal of Management and Data Analytics, 2(1), pp. 21–32. Available at: https://ijmada.com/index.php/ijmada/article/view/12
• Ali, N. M. & Tumanyan, L., 2018. E-Mail Overload and Instant Messaging: With Different Investigative Dimensions. GSTF Journal of Psychology, 4(1), p. Electronic

Conference Proceeding:

• Ali, N. M., 2015. Quality an Effective Critical Success Factor for Manufacturing SMEs in Developing Economy. London, MBAcademy International Business Conference