About

My research lies at the intersection of strategy, business and society. In particular, I specialise in the development of environmental capabilities in various organisational settings through stakeholder engagement and stakeholder management. This multidisciplinary research informs organisational practices as well as policymaking in the area of environmental sustainability. My research has been published in the Business Ethics: European Reviews journal and Local Economy journal.

Other research interests include development of the sustainable business models which target multiple value creation and balance high performance and care for the natural environment. As an active researcher in this field, I work with a number of funding and public authorities towards strengthening the business and environmental performance of the regional SMEs. I work with businesses on a number of consultancy projects in the areas of development, evaluation and implementation of environmental and business growth strategies.

Research interests

Live research projects include:

• Clean growth strategies and capability building towards sustainability transition - a regional perspective. This work aligns with my contribution towards the ERDF DE-Carbonise Project
• Impact of a multi-stakeholder setting on firm's environmental strategy
• Stakeholder management for environmental sustainability

Recent publications

• Baranova, P. (2023a) "Place-based business support towards net zero: enabling through the place-policy-practice nexus",  The Journal of the British Academy. Issue: Societal and Governance Factors on the Road to Net Zero, 11(4): 57-95  https://doi.org/10.5871/jba/011s4.057
• Baranova, P. (2023b) "Multi-stakeholder networks as learning setting for pro-environmental entrepreneurship: dynamic learning through the diversity and policy-practice interface", International Journal of Innovation and Entrepreneurship (Forthcoming) 
• Baranova, P. (2023c) "Supporting green business growth: Towards a transformative approach" in Sustainable and Resilient Global Practices: Advances in responsiveness and adaptation, Emerald Studies in Global Strategic Responsiveness, Vol. 8 (Forthcoming) 
• Baranova, P., Horry, R. & Booth, C.A. (2023) "To infinity and beyond the environmental impact minimisation paradigm". In: Gorse, C., Scott, L., Booth, C.A. & Dastbaz, M. (Editors) Sustainable, Ecological, Engineering, Design for Society, Springer Nature, Switzerland
• Baranova, P. (2022) "Environmental capability development in a multi-stakeholder network setting: dynamic learning through multi-stakeholder interactions", Business Strategy and the Environment https://onlinelibrary.wiley.com/doi/10.1002/bse.3091
• Paterson, F., Baranova, P., Gallotta, B. (2022) "Towards a conceptual framework of enterprise support for pro-environmental small and medium-sized enterprises: A contextualised review of diverse knowledge domains". Local Economy https://journals.sagepub.com/doi/10.1177/02690942221097373
• Baranova, P., Paterson, F., Gallotta, B. (2020) "Configuration of enterprise support towards the clean growth challenge: a place-based perspective", Local Economy, 35(4):363-383
• Cowling, M., Nadim, S., Foster, C., Baranova, P. (2020) "Can local finance add value to local small business? Evidence from a UK local loan and grant fund". International Review of Entrepreneurship, 18(1):133-151
• Paterson, F.,  Baranova, P., Gallotta B. (2020) Pro-environmental business and clean growth trends for the East Midlands 2020, Sustainable Business and Clean Growth Research Group, University of Derby, May 2020
• Baranova P. and Paterson, F. (2018) Competitiveness through responsible supply chains and resource efficiency: a regional outlook. East Midlands Chamber of Commerce report, Feb 2018
• Baranova, P. and Meadows, M. (2017) "Engaging with environmental stakeholders: Routes to building environmental capabilities in the context of the low carbon economy". Journal of Business Ethics: A European Review, 26(2), 112-129. doi:10.1111/beer.12141
• Baranova, P. and Paterson, F. (2017) "Environmental capabilities of small and medium-sized enterprises: Towards transition to a low carbon economy in the East Midlands", Local Economy, 32 issue: 8, page(s): 835-853
• Baranova, P., Conway, E., Lynch, N., Paterson, F. (2017) The Low Carbon Economy: supporting a sustainable transition. Palgrave Macmillan, Switzerland, 2017
• Baranova, P. (2017) "Transition to a Low Carbon Economy: on the cusp of the emerging challenges and opportunities", Book Chapter in Baranova et al (2017) Eds The Low Carbon Economy: supporting a sustainable transition, Palgrave Macmillan, Switzerland
• Baranova, P. and Conway, E. (2017) "Transition to a Low Carbon Economy: an SME perspective", Book Chapter in Baranova et al (2017) Eds The Low Carbon Economy: supporting a sustainable transition, Palgrave Macmillan, Switzerland
• Baranova, P. (2017) "Understanding the customer journey through the prism of service design methodology", Book Chapter in David Longbottom and Alison Lawson (Eds) Routledge, London, 2017
• Hitchcock, G. and Baranova, P. (2015) 'Technology Readiness and Decision making Style: A critical link towards successful adoption of technology-related initiatives - A case study of a social housing organisation in the UK', Critical Perspectives on Business and Management, July 2015 - 4, pp. 2-22
• Baranova, P., Morrison, S., Mutton, J. (2011) "Enhancing student experience through service design: University of Derby approach", Perspectives: Policy and Practice in Higher Education, Oct-Nov 2011
• Baranova, P., Morrison, S., Mutton, J. (2010) Service Design in Higher and Further Education: a briefing paper, JISC CETIS

Membership of professional bodies

• Chartered Manager with the Chartered Management Institute (CMI) UK since 2014
• Fellow of the Higher Education Academy (HEA) since 2013

Professional interests

• Co-SIG Chair for the Sustainable and Responsible Business Special Interest Group (SIG) at the British Academy of Management
• Reviewer for two ABS 2* journals: Business Ethics: a European Review (Wiley, impact factor 3.029) and Higher Education (Springer, impact factor 1.937).
• Member of the British Academy of Management (2006 to present) and Strategic Management Society (SMS)

Qualifications

• 2017 - Doctor of Philosophy (PhD), Nottingham University Business School, University of Nottingham, UK
• 2010 - Master of Business Administration (MBA), The Open University, UK
• 2004 - PGCE, University of Derby, UK
• 1999 - BA (Hons) English as Foreign Language, Donetsk State University, Ukraine
• 1997 - BA (Hons) Economics and Management (distinction), Donetsk National University of Economics and Trade, Ukraine

Recent conferences

• Baranova, P. (2023) "Supporting Green Business Growth: towards a transformative approach", European Academy of Management (EURAM) Annual Conference, Dublin, Ireland, 14-16th of June 2023
• Baranova, P., Horry, R., Booth, C. (2022) "The Wonderful Wizard of Decarbonisation: Lived-Experiences on the Green Brick Road", International SEEDs Conference, Leeds Becket University, 31 August - 2 Sept 2022 (Forthcoming)
• Baranova, P. and Stewart, H. (2021) "Securing green gains through enterprise support: supporting post-Covid business recovery", British Academy of Management Annual Conference 2021 - in the Cloud, 31^st of August – 3^rd of Sept 2021
• Baranova, P., Horry, R., Booth, C. (2021) "To Infinity and Beyond the Environmental Impact Minimisation Paradigm", International SEEDs Conference, Leeds Becket University, 1-3 of Sept 2021
• Stewart, H. and Baranova, P. (2020) "Proactive Sustainable Management Practices in SMEs: Towards a Practical Wisdom Conception" Conference Paper, British Academy of Management Annual Conference 2020 - in the Cloud, 2-4 of Sept 2020
• Baranova, P. (2019) “A multi-stakeholder network as a mechanism for building environmental capabilities of SMEs” Conference paper, European Academy of Management, Lisbon, Portugal, 25-28^th of June 2019
• Baranova, P. (2019) “Developing environmental capability of SMEs in a multi-stakeholder network setting”, Conference Paper, British Academy of Management Annual Conference 2019, Aston Business School, Aston University, 3-5 of Sept 2019
• Horry, R. and Baranova, P. (2019) “Environmental Management Systems in Tourism: going beyond the environmental impact minimisation paradigm”, Conference paper, Tourism Naturally, 4^th International Conference, Buxton, 4-6^th of June 2019
• Stewart, H., Baranova, P., Gapp, R. (2019) “Developing sustainable management practices of SMEs: towards the combined effect of learning perspectives”, Conference Paper, British Academy of Management Annual Conference 2019, Aston Business School, Aston University, 3-5 of Sept 2019
• Stewart H., Baranova P., Gapp R. (2019) “Developing sustainable management practices: A synthesis of learning in SMEs”, Australasian Business Ethics Network Conference 2019
• Baranova, P. (2018) 'A typology of environmental capabilities of SMEs: uncovering capabilities for a transition towards sustainability', Conference paper, British Academy of Management Annual Conference 2018, Bristol Business School, University the West of England, 4-6th of September 2018
• Baranova, P. (2017) "Environmental Capability of SMEs: Capability Building towards a Low Carbon Economy”, Conference paper, British Academy of Management Annual Conference 2017, Warwick Business School, University of Warwick, 5-7 of Sept 2017
• Baranova, P. (2014) “The transition to a Low Carbon Economy in the UK: the shifting relational dynamics of environmental stakeholder networks”, British Academy of Management, Annual Conference, Liverpool, August 2014
• Baranova, P. and Meadows, M. (2014) “The transition to a Low Carbon Economy in the UK: the shifting relational dynamics of environmental stakeholder networks”, 2nd Dauphine Strategy Workshop, 10th-11th of June, 2014, Paris, France
• Baranova, P. and Meadows, M. (2014) “The transition to a Low Carbon Economy in the UK: the shifting relational dynamics of environmental stakeholder networks”, Strategic Management Society Annual Conference, Madrid, September 2014
• Baranova, P. (2013) ‘Strategy-making practices and strategists’ identities: a relational dimensions enquiry’, British Academy of Management, Annual Conference, Liverpool 2013
• Baranova, P. and Mutton, J. (2012) “Service blueprinting to improve student enrolment experience: a study of process improvements in Post-1992 University”, Conference proceedings for Lean in Services and Higher Education: Transforming the Public Sector, Portsmouth University, August 2012
• Baranova, P. (2010) “Student Experience in Universities through service design: based on JISC (UK) funded student transition project (from application to enrolment)”, ICERI 2010, conference paper, Madrid, November 2010

Experience in industry

Having worked in consultancy and logistics before my academic career, I emphasise strong links between academic research and practice. Working for a high-profile international consultancy company, I have contributed to a number of national and multinational consultancy projects concerned with the development of MISs and business ventures for coal mines. My expertise lies in the development of strategic management competencies and strategic thinking skills in various organisational contexts. I work with companies on a number of consultancy projects around the development, evaluation and implementation of environmental strategies.

Teaching responsibilities

I lead the following modules:

• 7RY518 Negotiated Module (Level 7)
• 8RY501 Practitioner Project (DBA) (Level 8)

I supervise doctoral-level research projects towards PhD and DBA degrees.