Entrepreneurship and Marketing

Study an entrepreneurship curriculum that is leading edge, vocationally relevant, challenging and reflects the complex nature of contemporary business, while gaining a solid grounding in different forms of marketing to kickstart an exciting career.

You’ll cover key concepts such as theoretical business, enterprise concepts, digital marketing, advertising, public relations and social media, as well as benefiting from input from industry on live projects and briefs to apply the skills you learn to solve real business issues.

Get experience before you graduate

You can choose to put your skills into practice before you graduate with an optional placement year between year two and three of your degree. We can help you to find a placement and provide support throughout your year away. If that's not for you, you can choose to complete internships during the summer breaks instead, so you’ll graduate with experience on your CV.

First steps to an exciting career

Industry links are embedded on your course to get you working on real business issues before you graduate. You will have the opportunity to work with organisations and employers, engaging in projects such as public relations and marketing campaigns and coming up with enterprising solutions for business issues.

What is a Joint Honours degree?

A Joint Honours degree offers students the opportunity to study two subjects.

A Joint Honours degree is a great option if:

• You want to study two subjects you’re passionate about
• You’ve got a specific career in mind and want to create a tailored degree to prepare you for the future
• You want to study a new subject alongside one you’re already familiar with

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

On your Entrepreneurship modules you’ll learn through methods such as:

• formal lectures which will at times include expert speakers
• seminars: these can be tutor-led or student-led and can include discussions, critical analysis of reading, presentations, group work, debates and general problem solving, interaction with real businesses, case study analysis, computer lab work, practical analysis and formative assessment
• tutorials: one-to-one sessions with a tutor to discuss the development of assignments
• work experience projects
• self-directed study

On your Marketing modules you’ll learn through methods such as:

• lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world
• individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials
• working with organisations to solve real-world challenges
• visits to companies and museums
• placements and internships
• research projects

How you are assessed

You’ll be assessed through coursework which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

• written reports based around research, including data and case studies
• visual presentations
• creative outputs such as infographics, short advertisements, films or bespoke projects for clients
• online assessments

At levels 4 and 5,you will take part in some group work, which prepares you for the marketing workplace, but at level 6, you will be working independently, so you can deepen your research and critical analysis skills.

You will benefit from an innovative variety of assessment modes across all your modules. Assessment is mainly via coursework which can take forms such as traditional essays and reports, group project work, research and consultancy projects, presentations, posters and design of digital materials. There are also in-class tests and computer-based assessments.

Marketing and Entrepreneurship graduates will be well placed for a range of graduate roles in areas such as digital marketing, marketing agencies, management, business systems, consultancy, sales and many more.

2024 entry

These are the typical qualification requirements for September 2024 entry.

Contextual offers may apply to students who meet certain criteria.

2025/26

Further information about our fees and support you may be entitled to.

Additional information about your studies

You will typically study your two subjects equally at stage one, before choosing whether you want to major in one subject at stages two and three.

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Course updates

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

Other courses you might like

• Business Management and Marketing BA (Hons)
• Business Management BA (Hons)
• Marketing BA (Hons)

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.