Media Content Creation

All core modules (20 credits each):

• Photography in the Media

This hands-on creative module allows you to explore and experiment with digital photography, developing practical skills and a key understanding of how images have shaped the media. You'll learn to compose, shoot, and edit visual stories for both documentary and commercial purposes.

• The Moving Image

Build upon your photographic storytelling skills from the first semester as you explore moving image and video production. Experiment with a range of studio and location-based techniques, from single-camera to multi-camera setups, audio capture, and editing. Explore content distribution across various platforms, from traditional television to social media. By the end of this journey, you'll have a solid foundation in crafting engaging moving image narratives, equipping you for advanced media challenges.

• Podcast Professional

Immerse yourself in the dynamic world of podcasting and the art of audio storytelling. Gain the knowledge, skills, and hands-on experience to take your ideas from concept to distribution. Experiment with recording, editing, and production techniques while exploring different podcast genres to understand what makes them engaging. Along the way, you'll build the confidence to pursue a career in podcasting and audio-based communications while developing a critical understanding of how sound also enhances visual and motion storytelling.

• Design for Print

Discover the powerful impact of print-based design and publishing on media and society while developing essential skills to create compelling visual content. From magazines and brochures to posters and advertisements, craft designs that effectively meet client and audience needs. By refining your creative approach, you will build a strong foundation for the growth of your media-focused design practice.

• The Media Industries

Explore the ever-evolving structure and operation of the media industries, including media ownership, policy, and regulation, while examining their cultural impact and role in shaping messages. Gain insights into meaning creation, content production, and the dynamics of key players across various media sectors—from the press and broadcasting to global news and streaming cultures. Understand the influence of major corporations like Disney and Netflix on the modern media landscape.

• Managing the Brand 

In a world overflowing with choices, brands must cut through the noise to capture customer attention. You will explore the power of branding, understand how strong identities are built and maintained in today’s culture-driven marketplace. You will explore the essential elements of brand creation, from architecture and positioning to the impact of culture and customer experience. Through real-world insights, you will gain a first-hand understanding of how brand managers influence and sustain powerful, lasting brands.

Core modules (20 credits each):

• Media Entrepreneurship 

Step into the exciting world of Media Entrepreneurship, where creativity meets business practices. Develop the skills needed to succeed in a competitive industry, exploring career paths from freelancing and self-employment to launching media-focused social enterprises, building a media business, or promoting products for commission. Learn strategies to transform your creative ideas into business opportunities.

• Documentary and Factual Production

Build on your first-year video production skills to produce accurate, ethical content that reflects real-world events. Learn to balance creativity with factual accuracy, avoiding misrepresentation or bias. Develop essential skills in research, fact-checking, and storytelling, while honing your technical proficiency and project management skills. You will learn about navigating legal, ethical, and platform-specific challenges to create and deliver compelling, fact-based video content.

• Interactive Media

The future is interactive! By exploring the internet’s impact on modern communication, you’ll gain essential design and interactive coding skills to create engaging products and interfaces that captivate audiences. Master the tools and techniques needed to craft dynamic, user-friendly experiences that will shape the future of digital connection.

• Extending Realities 

Extended Digital Realities, including Augmented and Virtual Reality, are transforming how society engages with traditional media by providing immersive, novel and innovative experiences that go beyond conventional formats. Through exploration and practice, you'll create experiences that captivate users in ways traditional media cannot, paving the way for a new era of digital experiences that resonate with modern audiences.

Optional modules (20 credits each):

• Writing for Impact

Craft engaging written content and treatments for a range of media forms from documentaries through to PR and commercial advertising. Here you will learn to communicate effectively across a variety of media channels, explore emerging tools like AI for content generation, and understand the evolving role of writers, emphasising the importance of human oversight in the creative process.

• Celebrity, Media and Culture 

Examine and understand the impact of celebrity culture on media and society, by exploring the complexities of fame, identity, and influence, and analyse how these forces shape modern narratives and cultural perceptions, where iconic figures—from cinema stars to influencers, sports personalities and their emerging fanbases—shape the media landscape.

• On Assignment 

Gain hands-on experience by working on live briefs with a media organisation or partner. Bridge the gap between academic learning and professional practice and learn to apply your skills in real-world environments by developing key abilities in areas such as project management, teamwork, client communication, adaptability and resilience, while gaining insights into professional practices.

• Digital and Social Media 

Arm yourself with the tools, techniques, and theory to master online marketing in today’s fast-paced, 24/7 digital landscape. By exploring the power of technology and social media, you will learn how to optimise user experiences, uncover valuable customer insights, and harness the power of digital metrics and key marketing tools to be able to lead successful online marketing campaigns.

Core modules (40 credits):

• Digital Innovations

To this point you have explored, experimented and created content for a diverse range of media forms, from video production and podcasting to visual communication and interactive design, leveraging digital technologies to revolutionise storytelling. Now, it is your time to define who you are as a content creator by developing your own multimedia identity through a personal creative project that supports your future aspirations.

Optional modules: 

• Non-Linear Narratives (40 credits)

Redefine traditional linear storytelling by exploring player agency and the influence of digital technology on narrative design. Develop and create multimedia content that embraces branching narratives and interactive storytelling, using your skills in photography, video production, audio recording, and visual and digital design to craft compelling stories across documentaries and commercial productions.

• Audio Adventures (20 credits)

Tune into the world of audio storytelling and bring your soundscapes to life. Sharpen your skills in crafting immersive audio experiences, whether for radio, podcasts, social media, soundscapes or beyond by experimenting and refining your unique style, to create impactful audio narratives that engage, inform, and inspire. 

• Public Relations & Social Media (20 credits)

In today’s fast-paced PR world, you’re more than just a communicator—you’re a community manager, strategist, and reputation expert all in one. Whether you're interested in sports, fashion, non-profits, or public affairs, success means adapting in real time and shaping positive coverage. This module gives you the skills to thrive in a data-driven industry, master social media, and strategically manage messages.

• Design Labs (20 credits)

Expand and refine your media-based visual design skills as you tackle real-world challenges, sharpen your problem-solving abilities, and stay ahead of industry trends by exploring forward-thinking media issues. Throughout this process, you'll enhance your critical design practice, equipping yourself to develop innovative, cutting-edge solutions that set you apart in the ever-evolving media design landscape.

• Gendered Cyberspace (20 credits)

This module examines key online phenomena related to gender and sexuality, including the manosphere, tradwives, and toxic geek culture. Grounded in fourth-wave cyberfeminism, digital archives, and critical analysis, it provides a deeper understanding of gendered cyberspace while equipping you with essential online literacy skills to identify and challenge disinformation and extremism in contemporary digital culture.

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