Marketing and Consumer Psychology BA (Hons) - Marketing

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This degree focusses on understanding how consumers buy, behave and experience products and services. You will learn how to develop marketing techniques and campaigns that can influence consumers behaviour.
You'll have the chance to develop and apply industry relevant skills to enhance your employability
You'll hear from guest speakers from a range of backgrounds and work with organisations to help them understand their customers
Build a global perspective through opportunities to study abroad for a semester at one of our international partner institutions
You will tackle real marketing projects for employers
This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you graduate with a 2:2 or higher, you’ll gain exemptions towards CIM Certificate and Diploma modules to help fast-track your professional marketing career

Marketing and Consumer Psychology

Being able to understand customer behaviour and the psychology behind people’s choices has a key impact on modern marketing. On our BSc (Hons) Marketing and Consumer Psychology you’ll learn how to critically apply customer insight methods and consumer theory to different marketing scenarios to enable you to develop a thorough understanding of current marketing issues.

Choose your pathway

All our Marketing degrees have a common first year. After that you can stay on your chosen pathway, choose our general BA (Hons) Marketing or you can choose one of our other specialist pathways:

You may also be interested in studying our BA (Hons) Marketing and Consumer Psychology with Placement Year.

A group of students looking at a Marketing presentation.

Professionally approved

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

What you will study

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Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

How you will learn

Our teaching methods will be varied, interactive and engaging. You will take part in:

Lectures and seminars — led by our own tutors as well as occasionally, by guest speakers from the marketing world
Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
Visits to exhibitions, trade fairs and companies
Internships
Research projects

How you are assessed

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

Written reports based around research, including data and case studies
Visual presentations
Creative outputs such as infographics, short advertisements, films or bespoke projects for clients
Online assessments

At levels 4 and 5, you will take part in a lot of group work, which prepares you for the marketing workplace, but at level 6, you will be working independently more so you can deepen your research and critical analysis skills.

Careers

Demand for consumer psychology specialists in marketing is high. Your skills in consumer behaviour and how to tailor campaigns based on consumer insights could lead to a range of roles in fields such as account, product, brand or communications management.

Entry requirements

2025 entry

These are the typical qualification requirements for September 2025 entry.

Contextual offers may apply to students who meet certain criteria.

Requirement	What we're looking for
UCAS points	112
A Level	BBC
T Level	Merit
BTEC	DMM
GCSE	GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
Access to HE	Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6
English language requirements	IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and funding

2025/26

	Full-time	Part-time
UK	£9,535 per year	N/A
International	£16,900 per year	N/A

Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

Please look at our application deadlines before you apply.

UK students

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

Apply through UCAS

If you are applying to study part-time, or already have your qualifications, or wish to join at Year 2 or 3, you should apply directly to the University.

Apply directly to the University

International students

Find your agent

Apply through UCAS Apply directly to the University

Additional information about your studies

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Course updates

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

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Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Marketing and Consumer Psychology

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