Marketing and Data Insights

If you want to explore the critical importance of commercial management of IT and the strategic importance that business analytics has within organisations to propose and instigate IT based solutions alongside strong marketing, this is the course for you. 

On this course, you can combine your interests in marketing and business technology to develop skills which will enable you to forge a career in areas like management of big data, marketing insights, business analysis or consultancy. You'll gain broad knowledge of current and future business technologies, including different types of databases, decision-making systems and e-commerce. You’ll also critically evaluate the commercial management of IT and explore the strategic importance of business analytics.  You’ll develop the ability to use this knowledge to inform strategic decisions and to evaluate and propose IT-related solutions to marketing problems. 

Choose your pathway 

All our Marketing degrees have a common first year. After that, you can continue on your chosen pathway, choose our general BA (Hons) Marketing or you can choose one of our other specialist pathways: 

• BA (Hons) Marketing, PR and Advertising  
• BSc (Hons) Digital Marketing
• BA (Hons) Marketing and Consumer Psychology
• BA(Hons) Marketing and Management

You may also be interested in studying our BSc (Hons) Marketing and Data Insights with Placement Year.

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

Our teaching methods will be varied, interactive and engaging. You will take part in:

• Lectures and seminars — led by our own tutors as well as occasional guest speakers from the marketing world 
• Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs 
• Visits to exhibitions, trade fairs and companies 
• Internships 
• Research projects

How you are assessed 

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

• Written reports based around research, including data and case studies 
• Visual presentations 
• Creative outputs such as infographics, short advertisements, films, blogs, podcasts or bespoke projects and pitches for clients 
• At levels 4 and 5, you will take part in some group work, which prepares you for the marketing workplace, but at level 6, you will be working independently so you can deepen your research and critical analysis skills. 

Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics.

2025 entry

These are the typical qualification requirements for September 2025 entry.

Contextual offers may apply to students who meet certain criteria.

2025/26

Further information about our fees and support you may be entitled to.

Additional costs and optional extras

Additional information about your studies

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Course updates

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

Other courses you might like

• Marketing BA (Hons)
• Digital Marketing BSc (Hons)
• Marketing, PR and Advertising BA (Hons)
• Marketing with Foundation Year BA (Hons)
• Marketing and Data Insights BSc (Hons) with Placement Year

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.