Marketing and Data Insights BSc (Hons) - Marketing

Course details

Study options

Full-time: 3 years

UK fee

£9,535 per year (2025/26)

International fee

£16,900 per year (2025/26)

UCAS points

112 (September 2025 entry)

Start date

September

Location

Derby Campus

The best bits

You’ll get the chance to work on real marketing projects, meet clients and present your ideas
This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you graduate with a 2:2 or higher, you’ll gain exemptions towards CIM Certificate and
Gain a global perspective with the change to study overseas with one of our partner institutions
Our marketing degrees are designed with industry in mind – you’ll benefit from a range of guest speakers, industry projects and work experience to ensure you’ll graduate career ready

If you want to explore the critical importance of commercial management of IT and the strategic importance that business analytics has within organisations to propose and instigate IT based solutions alongside strong marketing, this is the course for you.

On this course, you can combine your interests in marketing and business technology to develop skills which will enable you to forge a career in areas like management of big data, marketing insights, business analysis or consultancy. You'll gain broad knowledge of current and future business technologies, including different types of databases, decision-making systems and e-commerce. You’ll also critically evaluate the commercial management of IT and explore the strategic importance of business analytics. You’ll develop the ability to use this knowledge to inform strategic decisions and to evaluate and propose IT-related solutions to marketing problems.

Choose your pathway

All our Marketing degrees have a common first year. After that, you can continue on your chosen pathway, choose our general BA (Hons) Marketing or you can choose one of our other specialist pathways:

You may also be interested in studying our BSc (Hons) Marketing and Data Insights with Placement Year.

_Top15for Marketing and Public RelationsGuardian University Guide 2025

_Top15for academic support - MarketingNational Student Survey 2024

1^stfor graduate prospects (on track) - MarketingComplete University Guide 2025

Professionally approved

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

What you will study

Back to Module List

Code:

Please note that our modules are subject to change - we review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects.

How you will learn

Our teaching methods will be varied, interactive and engaging. You will take part in:

Lectures and seminars — led by our own tutors as well as occasional guest speakers from the marketing world
Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
Visits to exhibitions, trade fairs and companies
Internships
Research projects

How you are assessed

You will be assessed through coursework, which will incorporate individual assignments as well as group tasks. These focus on applying what you have learned to real business scenarios and producing the kind of work that might be expected in a marketing role, for example:

Written reports based around research, including data and case studies
Visual presentations
Creative outputs such as infographics, short advertisements, films, blogs, podcasts or bespoke projects and pitches for clients
At levels 4 and 5, you will take part in some group work, which prepares you for the marketing workplace, but at level 6, you will be working independently so you can deepen your research and critical analysis skills.

Who will teach you

Tracy Powell

Programme Leader

Tracy Powell

Tracy is the Programme Leader for Digital Marketing and teaches on a number of modules across all levels of the Undergraduate Marketing programmes.

View full staff profile →

Entry requirements

2025 entry

These are the typical qualification requirements for September 2025 entry.

Contextual offers may apply to students who meet certain criteria.

Requirement	What we're looking for
UCAS points	112
A Level	BBC
T Level	Merit
BTEC	DMM
GCSE	GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification
Access to HE	Pass Access to HE Diploma with 60 credits: 45 at Level 3 with a minimum of Distinction: 15, Merit: 24, Pass: 6

English language requirements

IELTS: 6.0 (with at least 5.5 in each skills area)

Fees and funding

2025/26

	Full-time	Part-time
UK	£9,535 per year	N/A
International	£16,900 per year	N/A

Further information about our fees and support you may be entitled to.

Additional costs and optional extras

How to apply

Please look at our application deadlines before you apply.

UK students

If you are in Year 13 and applying for a full-time undergraduate course (including our joint honours courses), we recommend that you apply through UCAS.

Apply through UCAS

If you are applying to study part-time, or already have your qualifications, or wish to join at Year 2 or 3, you should apply directly to the University.

Apply directly to the University

International students

Find your agent

Apply through UCAS Apply directly to the University

Careers

Demand for data insight specialists in marketing is high. Your skills in both the marketing and IT field could lead to a range of roles in fields such as database management, marketing insights, purchasing or logistics.

Contact us

If you need any more information from us, eg on courses, accommodation, applying, car parking, fees or funding, please contact us and we will do everything we can to help you.

Additional information about your studies

Teaching hours

Like most universities, we operate extended teaching hours at the University of Derby, so contact time with your lecturers and tutors could be anytime between 9am and 9pm. Your timetable will usually be available on the website 24 hours after enrolment on to your course.

Course updates

The information provided on this page is correct at the time of publication but course content, costs and other individual course details do change from time to time and are updated as often as possible, so please do check these pages again when making your final decision to apply for a course. Any updated course details will also be confirmed to you at application, enrolment and in your offer letter.

If you are thinking about transferring onto this course (into the second year for example), you should contact the programme leader for the relevant course information as modules may vary from those shown on this page.

Accredited by The Chartered Institute of Marketing (CIM)

Marketing and Data Insights

BSc (Hons)